This commercial shoot, as well as postproduction, provided some unique opportunities and challenges for us. Total TV have been upping their channel game and asked us to create something to represent the major jump in quality of their service. This was especially fueled by their brand new „72 hour rewind“ option, and HDTV, which were the main focus of the project. The postproduction process was highly demanding and included a lot of tracking, match moving, rotoscoping, cleaning, simulation and compositing, and the end result was a high energy graphic personality that perfectly complemented both the client and the service.

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