Plazma is an integral part of lives of mostly everyone from 7 to 77 in this part of the world, and Fried got the task to make a couple of funny sketches to make it come to life. Since we wanted to outline how diverse in age and every other aspect its consumers are, we made funny videos with friends, moms, chocolate plazma and the rest of the family, because a part of the family it definetly is. It was done by Fried in creative cooperation with McCann Belgrade.